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The Original Virtual Author Tour™
Author Marketing Experts, Inc., is the only company in the publishing industry offering a full menu of strategic, effective and thoroughly tested Internet publicity.
The Virtual Author Tour is a revolutionary promotional tool that allows you to delve into the online consumer market and saturate the Internet with your message. Our goal is to generate an online buzz about your book through Podcasts, Internet radio, blogs, book reviews, article syndication, and genre-specific ezines.
AME focuses on introducing you to your target audience using by balancing both interactive and non-interactive components. Interactively, we schedule you on Internet radio shows, Podcasts, e-mail interviews, and as a guest blogger. The on the non-interactive side we contacting book reviewers, bloggers, and ezine publishers for placement of review copies.
The tour positions the site and author and strategically works with message boards, blogs, ezines, and relevant sites to push your message into the virtual community. Using a variety of techniques, the Tour gets the word out about your book, its message, and your web site/discussion group.
During your Tour, we will connect with sites related to your topic, working to position you in your market. This positioning is key, especially for this book given the market surrounding this topic. We'll key into these topics during our mastermind call!
The Tour will also include author-generated articles. During this phase, we can reuse existing pieces and tip sheets, or work to create new ones (let's discuss this; we can pull from what the author representing this book already has).
The power in the Tour exists on a number of levels. First, by harnessing the power and permanency of the Net, we can push your book into a medium that will have a lasting effect on your campaign. Your audience in particular does have a strong presence on the Net. Also, virtual exposure often works to assist in getting traditional print or broadcast media - a recent statistic indicated that 79% of traditional media now find their experts online (Columbia study). While we strive to raise awareness about your book, it is difficult to predict how and if that awareness translates to book sales.
Targets
Your Tour will target:
- Blogs
- E-zines
- Message groups
- Web sites
- Online stores (if appropriate)
- Internet radio
- Internet media Campaign
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